Countermark: simple serialisation with protection against counterfeiting and grey market diversion
Countermark: simple serialisation with protection against counterfeiting and grey market diversion

A Countermark is a unique 32-character code printed on your product or its packaging to create a secure, unique identifier that’s easy to check by using a free app.

Not only does Countermark protect your products, it can also help you grow your business by providing valuable marketing information.

Protection - the secure, proprietary format makes Countermark a very strong barrier to counterfeiters.

Marketing - identify the true end users of your products by using Countermark as an easy registration tool.

Countermark uses a new class of optical character recognition that reads the continuous inkjet dot-based print; CIJP is already widely used for part number marking, “best by” dates and lot codes. The Countermark data carrier contains 100 bits of error protected data, which is sufficient for GTIN, "best by" dates, time and location of manufacture and other serialisation information.

Character Recognition
Character Recognition

Countermark uses a new class of optical character recognition that reads the CIJP dot based print, already widely used for part number marking, “best by” dates and lot codes. The Countermark data carrier contains 100 bits of error protected data, sufficient for GTIN, best by dates, time of manufacture and location or other serialisation information.

More About Countermark
Human readable
Human readable

Each Countermark uses human-readable characters and is unique. They are easy to read and print, and can still be accessed even when partially damaged.
Countermarks can be generated containing easy-to-read information, such as lot codes, expiry dates or country designations eg UK17.

Confidence and trust
Confidence and trust

Countermark helps reduce the risk from counterfeiting and it can reveal grey market activity.
The visibility of a Countermark gives your customers the confidence that your product is genuine, and scanning the Countermark gives them secure access to product information including contract and warranty details.

Secure and easy to use
Secure and easy to use

When a user scans a Countermark using a free app, they are directed to a secure website which confirms the authenticity of the product. The amount of information they can access from that website can vary depending on the permissions they’ve been granted, which can be controlled by user identity, date or geography.

Print on virtually anything
Print on virtually anything

Countermarks can be printed onto virtually any surface, allowing existing products or packaging to be quickly and easily marked using CIJP, Laser Marker or Laser Printer. Use the marking technology already in place to apply Countermarks to your products and reduce the need to redesign production lines.